+31 (0)35 603 7979




Muriel Schrikkema – Mrs. Feedforward

As a believer that we are all capable of achieving so much more by better application of our talents, Muriel lives by the philosophy that an open and action orientated dialogue is intrinsic for high performance as an individual, team and organization. She is an skilled feedforward coach, trainer and program director in high performance leadership and change programs.

Read more

Marco Schreurs – Mr. HPO

For Marco, nothing beats transforming the performance of organizations. Blending the power of proven insight with inspirational examples. Marco is an HPO expert and works with organizations who want to push their financial and strategic performance. Marco is responsible for the HPO Diagnosis and the feedforward analysis™.

Read more

Esther Mollema – Mrs. Mindbugs

Esther Mollema believes that the strength of organizations lies in our individual differences. She is a thought leader and author on how to bring about diversity for better business results and profit levels. As a sought-after speaker, Esther has traveled the world sharing her insights on business, High Performance Organizations (HPO), diversity and inclusion.

Read more

Direction Europe BV

Havenstraat 39
1211 KG Hilversum
Telefoon 035 – 603 7979
E-mail: info@dir.nl
Bankrekening: NL31 FVLB 0699 0131 78

Programs on all levels


Direction developed various tests that have been proven scientifically and in practice:

Read more

Tailor-made programs

Tailor-made programs means, according to Direction, that your requirements and organization are core issues. Developing a tailor-made programs is a process that we will work on together with you and your organization. We develop many Management Development sessions which include the topic of High Performance Leadership, Diversity and Inclusion or feedforward.

Read more


Why feedforward instead of Feedback?

In the end, participants experience many feedback instruments – that are intended to be positive – as negative and as a threat. This means that the instrument has less of an impact than hoped for.

Leading research on how our brain influences our leadership qualities shows that it is very difficult, for example, for our brain to receive feedback. This is certainly true concerning feedback on our less positive characteristics, qualities and conduct. Your brain perceives a threat much stronger than it perceives pleasure. Fear has an immediate effect on people, even if they are able to hide this. The feeling of a threat is perceived faster, stronger and more directly, and is difficult to ignore. Once awakened, it is also not that easy to put at ease. It prevents people from being creative, from working together, from making balanced decisions and from listening to feedback openly with the objective to learn.Why Feed Forward instead of Feedback?

Whether or not you are able to manage people well is mostly a matter of self-knowledge and self-reflection. It starts with knowing yourself well and understanding how the fear button in your brain works, and knowing how you respond to attention and compliments. Like Somerset Maugham already said: people ask you for criticism, but they only want praise. If you want to change behaviour, it would be best to consider the options available to you, to reinforce behaviour by way of compliments.

‘The main idea is that people need a safe basis, in order to deactivate the defensive nature of the brain, so we don’t allow ourselves to be driven by fears and threats, but instead allow ourselves to be inspired by opportunities and possibilities.’
George Kohlrieser – IMD Business School

People who know themselves well and convey a consistent image to others, come across as authentic people. These individuals are easy to read and understand, and therefore gain trust more easily. With these individuals, the other person’s brain is not set to the ‘fear alert’ ahead of time.

Complimenting others also seems like the best way to inspire people to grow and learn new skills. The brain is elastic and is able to create new neural connections, and in so doing, learn new behaviour. The brain is more inclined to do so in a positive environment, where attention is paid to training the new skills.

You will take a positive first step by opting for feedforward analysis™. You will ask your environment to provide feedback on your behaviour and attitude, in a positive sense, instead of feedback on points in need of attention. This will provide you with a better understanding of your leadership strengths and how to further reinforce and utilize these strengths for yourself, your people, your team and your organization. You will discover how, with your qualities, you can make an even bigger difference in your organization.

Visit this page for more information! or contact Muriel Schrikkema (Mrs. Feedforward) for more information!

Develop yourself...

Tailor-made training
Download hier Animal Firm in PDF!HPO Animal Firm (management) Team Workshop
The Leadership Expedition consists of an intake- and final discussion plus five modules. The complete course is made up of a combination of cognitive insights, practical experiences, interactive dialogue sessions and has a direct link to Wageningen UR practicesWageningen UR with Direction; Leadership Expedition