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Muriel Schrikkema – Mrs. Feedforward

As a believer that we are all capable of achieving so much more by better application of our talents, Muriel lives by the philosophy that an open and action orientated dialogue is intrinsic for high performance as an individual, team and organization. She is an skilled feedforward coach, trainer and program director in high performance leadership and change programs.

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Marco Schreurs – Mr. HPO

For Marco, nothing beats transforming the performance of organizations. Blending the power of proven insight with inspirational examples. Marco is an HPO expert and works with organizations who want to push their financial and strategic performance. Marco is responsible for the HPO Diagnosis and the feedforward analysis™.

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Esther Mollema – Mrs. Mindbugs

Esther Mollema believes that the strength of organizations lies in our individual differences. She is a thought leader and author on how to bring about diversity for better business results and profit levels. As a sought-after speaker, Esther has traveled the world sharing her insights on business, High Performance Organizations (HPO), diversity and inclusion.

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Direction Europe BV

Havenstraat 39
1211 KG Hilversum
Telefoon 035 – 603 7979
E-mail: info@dir.nl
Bankrekening: NL31 FVLB 0699 0131 78

Programs on all levels


Direction developed various tests that have been proven scientifically and in practice:

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Tailor-made programs

Tailor-made programs means, according to Direction, that your requirements and organization are core issues. Developing a tailor-made programs is a process that we will work on together with you and your organization. We develop many Management Development sessions which include the topic of High Performance Leadership, Diversity and Inclusion or feedforward.

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Feedforward workshop: Knowing where our strengths lie as an individual and as a team

Liandon is Alliander’s expert centre. Liandon designs, manages and maintains complex grids and large (industrial) plants, with it’s 750 employees. The role of the fast-growing Strategic Environmental Management (SOM) team is changing at Liandon. To run through this process properly, the result oriented group wanted to find answers to the question: what are our strengths? The feedforward workshop will help them out. ‘It’s really nice to look at yourself and others in this way.’Feedforward workshop: Knowing where our strengths lie as an individual and as a team

Liander’s SOM team works for operators, energy suppliers and contractors, to name a few, on energy infrastructure projects and projects aimed at sustainable area development. In addition, the department is not only responsible for the technical legal settlement, but also ensures that a support base is created for the project in a relevant district or region, among other things.

In 2008, when Alliander split off from Nuon (Vattenfall), the team only consisted of five people. Now there are 25: in addition to manager Karin van der Ploeg, there are consultants, project managers and lawyers. “The most significant change in recent years is that we are already thinking along from the beginning of a project, while we used to only join at a later stage, for example, to apply for the necessary permits”, Karin explains.

There are many large projects in the pipeline for grid operator TenneT and Alliander over the next few years. Karin: “We have a lot of work to do over the next two years. So we can’t keep doing it the same way as always, we need to take a smarter approach.”

Knowing where our strengths lie as an individual and as a team

The team is therefore at the verge of change. “We’ve always done everything ourselves, but now we’re considering to outsource some operational tasks and focus more on directing”, says Karin. “The extent to which this occurs, will vary per project. And it is exactly here that our pitfall lies: We are very involved professionals and want to bring projects to a successful conclusion, which means that we perform many tasks ourselves.”

To accommodate the change as best possible, the team firstly wanted to sketch a clear profile of themselves. Karin: “We will need to decide very carefully where to use which people, for which projects, and how we will use this diversity and strength in the team. Then we will need to know exactly what we, as a team, are good at, but also what the individual team members are good at.” This is part of the reason why the team wants to grow and improve, and to work on the subject of giving and receiving feedback.

The reason why the SOM team called on feedforward analyse™ , was mainly thanks to the positive outlook of this approach. Itske van Lith, senior consultant in the SOM team: “We often have training courses in teams, and you have to be willing to open yourself for such courses. Furthermore, positive feedback is much better than focussing on negative things, or things that aren’t there.”

Positive dialogue about our qualities

Muriel Schrikkema developed the feedforward analyse™ because neuroscience research shows that people have difficultly accepting feedback on their performance. The feedforward analyse™ provides insight into the qualities of teams and team members, and helps them to build on this…

Read more about this feedforward case on our feedforward analysis website!

Develop yourself...

Tailor-made training
positionering van een afdelingHigh Performance Leadership Masterclass
Download hier Animal Firm in PDF!HPO Animal Firm (management) Team Workshop
The Leadership Expedition consists of an intake- and final discussion plus five modules. The complete course is made up of a combination of cognitive insights, practical experiences, interactive dialogue sessions and has a direct link to Wageningen UR practicesWageningen UR with Direction; Leadership Expedition