+31 (0)35 603 7979




Muriel Schrikkema – Mrs. Feedforward

As a believer that we are all capable of achieving so much more by better application of our talents, Muriel lives by the philosophy that an open and action orientated dialogue is intrinsic for high performance as an individual, team and organization. She is an skilled feedforward coach, trainer and program director in high performance leadership and change programs.

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Marco Schreurs – Mr. HPO Insight™

For Marco, nothing beats transforming the performance of organizations. Blending the power of proven insight with inspirational examples. Marco is an HPO expert and works with organizations who want to push their financial and strategic performance. Marco is responsible for the HPO Insight™ improvement tool and the feedforward analysis™.

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Esther Mollema – Mrs. Mindbugs

Esther Mollema believes that the strength of organizations lies in our individual differences. She is a thought leader and author on how to bring about diversity for better business results and profit levels. As a sought-after speaker, Esther has traveled the world sharing her insights on business, High Performance Organizations (HPO), diversity and inclusion.

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Direction Europe BV

Havenstraat 39
1211 KG Hilversum
Telefoon 035 – 603 7979
E-mail: info@dir.nl
Bankrekening: NL31 FVLB 0699 0131 78

Programs on all levels


Direction developed various tests that have been proven scientifically and in practice:

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Tailor-made programs

Tailor-made programs means, according to Direction, that your requirements and organization are core issues. Developing a tailor-made programs is a process that we will work on together with you and your organization. We develop many Management Development sessions which include the topic of High Performance Leadership, Diversity and Inclusion or feedforward.

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Diversity & Inclusion Program (example)

Is your organization considering a thorough program to make Diversity & Inclusion a real success? Below example of a successful Diversity & Inclusion program, including gender diversity and unconscious bias, could be interesting for you. Please contact our office: info@mindbugstest.com.

Culture Diversity Research


The aim of this part is to give an informative report and engage in a workshop. It is meant for the Diversity Team and it contains the results of the scan, the findings, conclusions and recommendations thereof for more influx and better flow of women within your organization. The results give your organization content and support for managing Diversity and Inclusion. These, when chosen for Cultural Diversity Research, can be used as a foundation for the Diversity & Inclusion training.

Culture Diversity Research in short

In order to make useful conclusions and recommendations, the research consists of three parts:

A. Online scan

To get an understanding of the precise opinions and opportunities for better gender diversity within your organization, we will spread a questionnaire among all employees (or a sample of an equal number of men and women). This is done online and will take about 15 minutes of the respondent’s time. We mainly ask for opinions about your corporate culture, the prevailing norms and values, but questions cover also the employees’ ambitions, opportunities and careers.

The scan consists of three parts, each preceded by a short instruction:

  1. Culture analysis: The respondent indicates the extent to which particular behaviors are appreciated within the organization, such as: ‘Equalizing equal career opportunities for men and women’ and ‘Seeing similarities between feelings and behaviors’. Also, whether behavior is shared, such as ‘Effective managers suppress their feelings’ and ‘Overworking belongs to a higher position’.
  2. Your own career: The respondent indicates the extent to which statements about him / her apply, such as: ‘I want to have a (senior) managerial role in the near future’ and ‘How long will you still work within the organization?’ We also inquire what might be the reason for refusing a higher job position and what factors determine career opportunities at your organization.
  3. Personal data: Complete anonymity of the respondents’ data (including gender, educational level, function) will be guaranteed, whereas such collating does not hinder the thorough analysis of the data in any way..

B. Interviews

After processing the data, to color the story behind the numbers, 12 selected respondents from this group will be interviewed. The selection will include an equal number of men and women at your organization on various levels in the organization. These interviews take 45 minutes. It is important that six interviews are scheduled on one day.

C. Reporting and Feedback

Based on the analysis of the scan and the in-depth interviews, a report will be prepared. The report will not only show the scores on the online scan, but also provide conclusions and recommendations. The report will be discussed with the Diversity Team at your organization in a workshop that will take part of a day.

Training Diversity & Inclusion

The focus of the first workshop will be awareness and diversity and inclusion.

An important thread in both workshops are Mindbugs.

It is widely known that people ‘do not always say what they think’. And it is widely suspected that people ‘do not always know what they think’. Research shows that the more a person is prejudiced in relation to a particular issue, the more likely it is that the way they act will be influenced by their prejudice when they are dealing with people who belong to a group with which they have a positive or negative association.

Before the first workshop we ask the participants to fill in Direction’s Mindbugs test.
This Mindbugtest is partly based on the Harvard IAT test (developed by Harvard scientists Mahzarin Banaji, Brian Nosek and Tony Greenwald). The test is designed to measure implicit associations between images and words. Our Mindbugtest can be used as a tool to gain more insight into your own unconscious preferences and those of your organization on issues such as gender and leadership. We use this test to let you experience how the brain works. Needless to say that diversity is more than gender, as we will explain during the workshop.

If the Culture Diversity Research has been used, the outcome can be processed in the workshops.

Workshop 1

The focus of the first training will be awareness. We will guide you on what to keep in mind to overcome bias and lack of diversity.
During this workshop, we cover the following topics:

  • Value of divers-+- teams
  • Unconscious bias awareness and the group result of your organization
  • Management styles, what makes an inclusive and effective manager
  • Differences in ways men and women communicate

Workshop 2

In the second workshop we will focus on actions of diversity & inclusion :

  • How to overcome bias
  • How to encourage more women to take up leading roles
  • Value of networking and mentoring
  • How to develop women as leaders and senior managers

Inspiration session Diversity

During this session we explain briefly the usefulness of gender diversity and unconscious bias to other invitees. If desired, when the Cultural Diversity Research has been conducted, the results of the research can be included in this session.

Program Leader

Esther Mollema has been the founder and director of Direction since 1999 and the HPO Center since 2007. She is a sought after speaker. Her Esther Mollema Diversity & Inclusion expertenthusiasm for more diversity and female leadership has put her on the map in the Netherlands and elsewhere in the world. Esther has acquainted many women and a larger part of the Dutch business community with the concept of Female Leadership through her training and presentation sessions. She has conducted trainings, lectures and master classes on the subjects of Female Leadership and Diversity for years. She also assists and advice many organizations on their diversity programs.

In 2013, Esther Mollema became the Dutch partner of the Professional Boards Forum and a partner of the feedforward analysis ™. In September 2015, Esther wrote her second book about Diversity and Mindbugs.

Please contact our office (info@mindbugstest.com) for more information.