+31 (0)35 603 7979




Muriel Schrikkema – Mrs. Feedforward

As a believer that we are all capable of achieving so much more by better application of our talents, Muriel lives by the philosophy that an open and action orientated dialogue is intrinsic for high performance as an individual, team and organization. She is an skilled feedforward coach, trainer and program director in high performance leadership and change programs.

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Marco Schreurs – Mr. HPO

For Marco, nothing beats transforming the performance of organizations. Blending the power of proven insight with inspirational examples. Marco is an HPO expert and works with organizations who want to push their financial and strategic performance. Marco is responsible for the HPO Diagnosis and the feedforward analysis™.

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Esther Mollema – Mrs. Mindbugs

Esther Mollema believes that the strength of organizations lies in our individual differences. She is a thought leader and author on how to bring about diversity for better business results and profit levels. As a sought-after speaker, Esther has traveled the world sharing her insights on business, High Performance Organizations (HPO), diversity and inclusion.

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Direction Europe BV

Havenstraat 39
1211 KG Hilversum
Telefoon 035 – 603 7979
E-mail: info@dir.nl
Bankrekening: NL31 FVLB 0699 0131 78

Programs on all levels


Direction developed various tests that have been proven scientifically and in practice:

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Tailor-made programs

Tailor-made programs means, according to Direction, that your requirements and organization are core issues. Developing a tailor-made programs is a process that we will work on together with you and your organization. We develop many Management Development sessions which include the topic of High Performance Leadership, Diversity and Inclusion or feedforward.

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Diversity and Inclusion programs

Since 1999, Direction has been committed to more effective leadership, more Diversity and Inclusion (D&I) in organizations. Through research, training, workshops, and coaching, we help organizations create successful and long-term diversity and inclusion. D&I within organizations can really make the difference. Diverse teams perform better than homogeneous teams, which ultimately leads to better financial and strategic results. That is not something we merely think; it has been proven in a worldwide research on the success factors of High Performance Organizations.

Teams with more diversity and inclusion are more creative and innovative than homogeneous teams, which results in better diversity and inclusion problem solving, ultimately leading to better individual, team, and organizational performance. In addition, research shows that more diverse leadership in organizations encourages innovation and higher employee satisfaction.

Despite the indisputable advantages of (gender) diversity and inclusion, none of the companies in the Dutch top have met the target figure of 30% women in the higher levels of authority in 2015. Not only in the business world, we are still a very long way from a balanced male/female ratio in the higher regions. In 2015, only 17% of all professors in Dutch universities were women.

The proof is unmistakable; D&I have a strong positive effect on the (economic) success of the organization. Still, creating more diversity and inclusion is not easy.

From Mindbugs workshop to result-oriented Diversity and Inclusion program

We work with many for-profit, non-profit, and governmental organizations to create more diversity and inclusion, such as the Ministry of Diversity and Inclusion expert Esther MollemaForeign Affairs, Wintershall, ABN Amro, EY, Utrecht University, Saint Gobain, and Alphabet. This can start with an inspiring and challenging mindbugs workshop, followed by a results-oriented Diversity and Inclusion program. An example of such a D&I program can be:

  • Kick-off with Board of Directors/MT
  • Researching and analyzing already available diversity and inclusion data (such as from ESS) and/or additional (online) research by D&I experts from Direction
  • Plan of approach: points of concern are discussed in an inspiring workshop; seeing where the points of concern lie, recognition/recognition, coming up with actions together that have an impact
  • Structure for D&I monitoring/taskforce is established by Direction’s diversity and inclusion expert
  • Proposal how you can ensure good rollout/transfer within the organization (to managers and employees).
  • Think of ‘train the trainer’ programs, workshops, etc.
  • Tips, insights, and inspiration to keep the organization’s D&I program up to date and on top of everybody’s mind.

Thanks to the approach of our D&I experts, you are always certain of results. Please contact Esther Mollema for more information, 035 603 7979.