+31 (0)35 603 7979




Muriel Schrikkema – Mrs. Feedforward

As a believer that we are all capable of achieving so much more by better application of our talents, Muriel lives by the philosophy that an open and action orientated dialogue is intrinsic for high performance as an individual, team and organization. She is an skilled feedforward coach, trainer and program director in high performance leadership and change programs.

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Marco Schreurs – Mr. HPO

For Marco, nothing beats transforming the performance of organizations. Blending the power of proven insight with inspirational examples. Marco is an HPO expert and works with organizations who want to push their financial and strategic performance. Marco is responsible for the HPO Diagnosis and the feedforward analysis™.

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Esther Mollema – Mrs. Mindbugs

Esther Mollema believes that the strength of organizations lies in our individual differences. She is a thought leader and author on how to bring about diversity for better business results and profit levels. As a sought-after speaker, Esther has traveled the world sharing her insights on business, High Performance Organizations (HPO), diversity and inclusion.

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Direction Europe BV

Havenstraat 39
1211 KG Hilversum
Telefoon 035 – 603 7979
E-mail: info@dir.nl
Bankrekening: NL31 FVLB 0699 0131 78

Programs on all levels


Direction developed various tests that have been proven scientifically and in practice:

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Tailor-made programs

Tailor-made programs means, according to Direction, that your requirements and organization are core issues. Developing a tailor-made programs is a process that we will work on together with you and your organization. We develop many Management Development sessions which include the topic of High Performance Leadership, Diversity and Inclusion or feedforward.

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About Esther Mollema

Esther MollemaFounder and Managing Director of Direction and the HPO (High Performance Organizations) Center. After her studies at Nyenrode and Thunderbird in Phoenix Arizona, Esther Mollema (1965) worked as Director of different training companies in the Netherlands, Japan, Germany and the United States. Esther has been conducting training, lectures and master classes on the subjects of High Performance, Leadership & Diversity for over 15 years. She is frequently interviewed and invited to share her knowledge on Leadership, Diversity & Inclusion and Implicit Bias and how to overcome this. In 2009 she published her book ‘50% more talent: success through women’ and in 2015 her second book was published on Diversity and Implicit Bias: Success in Managing Diversity. Esther Mollema was selected on The NextWomen100 list, 100 most successful female entrepreneurs in the Netherlands. Since 2013, Esther Mollema from Direction became the Dutch partner of the Professional Boards Forum and partner of the feedforward analysis™. Esther assists and advices many organizations on their diversity and inclusion programs such as EY, Leaseplan, Shell, KLM, Dutch Central Bank, Chubb, Philips, Lidl, Nespresso, Schiphol Airport, KNAW, UMC Utrecht, University of Utrecht, Free University Amsterdam, Wintershall and Radboud University.

“An outstanding event with an extremely high quality of Chairmen, CEO’s and executive females present. The Boardsforum is an investment in time that I would recommend to all senior female executives looking for future board appointments as well as Chairmen looking for visibility of top female talent.”
Helen Mets-Morris, VP and Managing Director Avery Dennison

“After having taken part Chairperson twice, I can say that this is a perfect platform for women to take a peek into the world of a Commissioner”. 
Marike van Lier Lels, commissioner – Reed Elsevier

“Looking back I realize again what a great gift Esther Mollema has given to all women. I Hope that I can attend more workshops and learn more from her!”
Ilse Roeleveld, Compliance Officer ING

For more information about Esther Mollema, please contact Sanne Ockhuijsen.

Esther Mollema