+31 (0)35 603 7979




Muriel Schrikkema – Mrs. Feedforward

As a believer that we are all capable of achieving so much more by better application of our talents, Muriel lives by the philosophy that an open and action orientated dialogue is intrinsic for high performance as an individual, team and organization. She is an skilled feedforward coach, trainer and program director in high performance leadership and change programs.

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Marco Schreurs – Mr. HPO

For Marco, nothing beats transforming the performance of organizations. Blending the power of proven insight with inspirational examples. Marco is an HPO expert and works with organizations who want to push their financial and strategic performance. Marco is responsible for the HPO Diagnosis and the feedforward analysis™.

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Esther Mollema – Mrs. Mindbugs

Esther Mollema believes that the strength of organizations lies in our individual differences. She is a thought leader and author on how to bring about diversity for better business results and profit levels. As a sought-after speaker, Esther has traveled the world sharing her insights on business, High Performance Organizations (HPO), diversity and inclusion.

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Direction Europe BV

Havenstraat 39
1211 KG Hilversum
Telefoon 035 – 603 7979
E-mail: info@dir.nl
Bankrekening: NL31 FVLB 0699 0131 78

Programs on all levels


Direction developed various tests that have been proven scientifically and in practice:

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Tailor-made programs

Tailor-made programs means, according to Direction, that your requirements and organization are core issues. Developing a tailor-made programs is a process that we will work on together with you and your organization. We develop many Management Development sessions which include the topic of High Performance Leadership, Diversity and Inclusion or feedforward.

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Diversity in leadership within organizations can be a powerful competitive advantage. Various teams are more successful and get better results than homogeneous teams. But why does it cost so much effort to achieve diversity in leadership organizations? Don’t we select the best people for all of our teams? The answer is actually surprising: No, we don’t.

Mindbugs make us not initially choose the best people, but follow an unconscious preference for people who are like us.
Esther Mollema: “Mindbugs play a significant role in setting up diversity. Because one of the secrets of a successful organization is to create a working environment in which people can interact in a good, honest and constructive way with each other; in other words have openness and equality. How more diverse team composition is, the more robust dialogue within the Organization will be. For that reason I would recommend to anyone to do the Mindbugs test.”

We offer two types of Mindbugs tests:

The individual Mindbugs test (Dutch or English)

Your results will be sent to you in a Report by email immediately after you have completed it. It will give you your Mindbugs score for leadership and gender and your Esther Mollema - Mindbugs expertconscious plus your unconscious intents. In addition to these results you will also receive additional information and advice on how you can manage your Mindbugs. Given the exclusivity of this test and its extremely detailed reporting process, we ask for a contribution towards its costs.

The Mindbugs Group test (Dutch or English)

The Group test involves a customized version for which the results are provided at personal, team or organizational levels during a feedback workshop. This allows us to clarify how things are looking now and to formulate concrete steps together in order to further develop the implementation potential of diversity.

The test indicates your personal unconscious preferences that are used on the one hand to form your own Mindbug thoughts. On the other hand, thoughts on how to put together the right teams within organizations that promote diversity.

For more information or specific questions, contact Esther Mollema.